[Utrecht] Everything is a brand, even you are

About the event

In this workshop you will learn about the origins of a brand and what a brand actually is. You will get a detailed insight in how a brand is created, step by step. We will also deepdive in you as a brand and how to position yourself using an unique executional element, a reason to believe and by establishing your personal brand claim!

Michel van Velde is the CEO and founder of Craftmore, a creative digital studio that shapes and executes clients strategic, branding, creative and digital needs. In 2006 he started a creative digital agency called One Shoe which he successfully grew to 50 employees and sold in 2020. One Shoe won over 50 awards and was responsible for brands and websites like DHL parcel, Thuisarts, Damen Shipyards, Kanker.nl, Go-Tan and creative campaigns for Nike, SOS children’s villages, Go-Tan, ING and Makelaarsland.

We are happy to welcome you at Utrecht Inc for this enriching workshop!

 Agenda:

17:15 – 17:30: walk-in

17:30 – 19:30: workshop

19:30 – onwards networking drinks in Utrecht (at your own costs)

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Note: We’d like to inform you that during our physical events some pictures and/or video may be taken and therefore may contain your image. Please notify us at the start of an event if you prefer not to be pictured/recorded and we will seat you accordingly.

Details

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